The Milwaukee Bucks are more than just a basketball team. The organization is also a global business worth $1.35B, one of the most successful franchises in the NBA, and an international branding machine putting Milwaukee at center court.
Technology and television put the NBA Finals on the screens of 1 billion people internationally – essentially making Giannis and Lopez household names for 1 out of every 7 people in the world. B-Ball is such big business it makes you wonder: how do they do it all?
Join FUEL Milwaukee for a discussion on the Business of Basketball and how the success of the NBA is forging global connections for the Milwaukee Region and developing an international love for the game. Our event partner, the Jewish Home & Care Foundation, is celebrating Israel Week and recognizing the impact that Basketball has had on the country and the rest of Europe.
Attendees can expect to:
Don’t miss this opportunity to celebrate the success of our Milwaukee Bucks and the universal language of sports in the world.